Search Engine Optimisation (SEO) is important for all web site owners. In plain language SEO is everything to do with maximising the amount of free internet traffic for your web site. If you research this topic, and you should, you will see references to White Hat Search Engine Optimisation (SEO) and Black Hat SEO. We only subscribe to and offer Ethical Search Engine Optimisation Services. Black Hat SEO is all about trying to mislead the search engines into believing your site carries rich content that searchers are looking for. Black Hat SEO spoils the experience you and your customers have when you’re searching.
White Hat SEO is 100% Ethical. It is based on researching and understanding what will give you good search results while operating ethically. Not surprisingly, this involves time and effort. It involves time and effort to develop the knowledge that allows you to perform affordable search engine optimisation on your site. It takes time and skill to identify what Search Engine Optimisation actions will give the best results for you.
Ethical Search Engine Optimisation for long term sustainable value
As an ethical search engine optimisation company we believe that matching a sites content with searchers queries will deliver long term benefits for our clients, and for us. It is also fundamentally what the internet is all about!
The facts and figures on the right speak for themselves. The search engines, and Google in particular, dominate internet user attention. Gaining your fair share of traffic related to your site content will require you to undertake some form of search engine optimisation on your site.
Although the internet has a growing commercial dimension to it the roots of this technological revolution lie in the sharing of information. The search engines provide the means for all of us to find specific content on the internet. Without the search engines we would find the internet a much less rewarding experience.
Facts and Figures (2006/2007)
The internet user community has reached 256 million
Over 80% of internet users regularly use a search engine
The average time spent using a search engine has reached 27 minutes
Google has now cornered a huge share of the search market. In the UK Google now enjoys an 80% share, while Google’s global share is running at 72%
More than 60% of regular searchers use more than one search engine
The bottom line is that search engines are important and their importance is increasing. This is in contrast with the speculation that has been and continues to be seen about how Web 2.0 and the emergence of social networking sites like Facebook will result in search engines being replaced or overtaken by social networks. The facts and figures correctly dispute this speculation. Our view is that they will both prevail. Web 2.0 and Social Networking blog is an important next step of evolution for the web but they don’t herald the demise and downfall of search engines.
Black Hat SEO is all about trying to mislead the search engines into believing your site carries rich content that searchers are looking for. Black Hat SEO spoils the experience you and your customers have when you’re searching.